Epic Can't Wait
Our previous commercials for Amazon Prime Video were well-received, but there was a knowledge gap in the three markets (Spain, Italy and France): they barely even knew about the existence of Amazon Prime, let alone Amazon Prime Video. So we got briefed to make an interesting 30 second TVC that would showcase all the different content the platform has.
Epic can't wait. We played around with the concept of waiting, and looked through countless scenes from different shows to puzzle them together into an interesting narrative.