Brief: 

Extend Bacardi's reach from festival season to the rest of the year and relate it to music.

Insight:

How can Bacardi become more associated with music? By becoming the music.

Bacardi Beats Campaign

The campaign in images

Bacardi brings people together through festival music, but we want to extend the brand’s reach beyond the festival season. 

We turn Bacardi bottles into musical instruments. Each bottle is designed by an artist and is inspired by Bacardi’s Caribbean background. There is a shaker, a flute, a guiro, a xylophone, and a steel drum.

Under the hashtag #BacardiBeats, famous pop stars will cover their songs with the Bacardi bottles.

The best covers will be rewarded with a performance at a Bacardi-sponsored festival, such as Sziget, Lowlands, or the British Summertime festival.

The best covers will be rewarded with a performance at a Bacardi-sponsored festival, such as Sziget, Lowlands, or the British Summertime festival.

bonninsmidt@gmail.com | +44 7526744569

bonninsmidt@gmail.com | +44 7526744569