Brief: 

Come up with a product that reduces food waste.

Insight:

A lot of food is thrown away because it is forgotten in the back of the fridge, mainly fruits and vegetables.

The Spoiler Alert

The campaign in images

40% of UK household food waste consists of overlooked fruits and vegetables. How can we alert you to your food going bad and remind you to eat it before it’s too late? We will let the Hellmann’s bottle save the fruits and vegetables in the back of the fridge.

When food goes bad, CO2 levels in the fridge rise. We incorporate a CO2 sensor into every Hellmann’s bottle. The bottle should be placed into the vegetable drawer.

Whenever food is about to go bad, the ‘spoiler alert’ warns you with a blinking light.

bonninsmidt@gmail.com | +44 7526744569